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Citation

(2023a, April 24). Opening Keynote Presentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-keynote-presentation


Webinars

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022
Authors: Stephen Kraus, Ted Curtin
Companies: MRII, ProdigyWorks
October 20, 2022
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Citation

Kraus and Curtin (2022a, October 20). Navigating Successful Innovation Through Changing Times. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/navigating-successful-innovation-through-changing-times


Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
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Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939


Webinars

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022
Authors: J. Walker Smith, Stephen Kraus
Companies: MRII, Kantar
July 14, 2022
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Citation

Smith and Kraus (2022a, July 14). De-Risking Disruption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/de-risking-disruption


Webinars

Scaling Insights Faster for Future Success

What's it about?For the first time in our digital history, we all have shared common global experiences brought on by the pandemic. Whether it?s consumers' daily routines being impacted,  businesses grappling with supply chain issues, or...

Catalogue: Webinars 2022
Authors: Scott Litman, William Cimarosa
Companies: Lucy, Suzy Inc.
May 20, 2022
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Citation

Litman and Cimarosa (2022a, May 20). Scaling Insights Faster for Future Success. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/scaling-insights-faster-for-future-success


Webinars

Growing together

Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.

Catalogue: Vision and Values 2021
Authors: Tony Li, Dangjaithawin Anantachai, Nongchanok Stananonth, Rekha Nair
Companies: PMI CO. LTD., INTAGE HOLDINGS Inc.
October 25, 2021
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Citation

Li, Anantachai, Stananonth and Nair (2021a, October 25). Growing together. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/growing-together


Webinars

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021
Author: Alex Hunt
Company: Behaviorally
February 11, 2021
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Citation

Hunt, A. (2021a, February 11). What's in a name? Why Behaviorally? Why Now?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-s-in-a-name--why-behaviorally-why-now-


Research papers

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
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Citation

Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inca-kola-reconnection-strategy-